The irrepressible Morgan Spurlock scores again with this documentary about product placement in movies and Jack and I loved it. Spurlock takes us into meetings and phone calls with the sponsors he hopes will entirely finance the movie, wins the support he wants, and his lawyer makes sure everything goes according to plan. We know from the title that POM Wonderful, the maker of pomegranate juice, will agree to become to "above-the-title" sponsor, and if you look at this poster, you can learn who else signed on (but we didn't look in advance!). Including interviews with Ralph Nader, Noam Chomsky, other directors such as Peter Berg (Hancock (2008), more), Brett Ratner (Rush Hour (1998, 2001, 2007), more), and (uncredited) John Wells (The Company Men) (all of them have produced as well), and more, Spurlock (starting out as a production assistant, he burst into view with Super Size Me (2004), then Where in the World is Osama bin Laden (2008) (!), The Simpsons 20th Anniversary Special: In 3-D! On Ice! (2010) which I didn't see but I'm betting Jack, who has seen every Simpsons episode, has, and Freakonomics) uses his inherent charm, humor, and his skill at making it all understandable and we root for him each step of the way as he walks us through. His co-writer/co-producer Jeremy Chilnick has worked on all of the above but we never see him.
The band OK Go agreed to write "The Greatest Song I Ever Heard" just for the movie, which you can hear on this link. But no music credits are listed on imdb nor in the press kit, which is otherwise interesting (one guy's credit is "Minister of Sound"). Read it here. Also do stay for the credits, because there's a cute thing with the music. Highly recommended with one caveat. See below.
After an hour I realized that the movie was making me nauseated. Not Mel Gibson nauseated, but Motion Picture Motion Sickness (MPMS) nauseated, so we moved back three rows and then I was fine. But this goes on the MPMS list for its use of the (un)steadicam.
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